'Oatful Blends'

Full branding and extras for a self made oat milk based smoothie brand. I built this wholesome, sustainable and modern brand from the base up. In this project I designed and illustrated the logo and branding, cartons for 4 individual smoothie flavours, special edition extras and accompanying special edition larger packaging, along with further brand considerations such as a full brand website and advertising materials. 
A highlight of this project was creating the special edition extras. For this pack I created a mini recipe booklet to promote the versatility of the smoothie product to accompany the four smoothie flavours. I also wanted to focus on promoting a healthy lifestyle and keeping active, particularly in the face of the restrictions and changes caused by the Covid-19 pandemic. I therefore designed a set of magnets with which you could schedule your exersices and activties for the week along with sceduling which 'Oatful' recipes to make linking back to the recipe booklet.